Etsy Target Profit Calculator
Instead of guessing a listing price, start with the profit you want to keep. This calculator works backwards from your target profit and estimates the price needed after Etsy-style fees, shipping, materials, and labor.
Most calculators show you what you earn. This one starts with what you want to earn — and tells you what to charge.
Target profit per sale
Fee settings
Your numbers stay in your browser. Handmade Price Calculator does not upload or store your product costs.
To keep $15.00 profit, list at…
Without offsite ads
$39.97
You keep $15.00 after all fees
With offsite ads
$46.85
+$6.87 more
$48.91
+$8.93 more
Cost breakdown
Offsite ads (15%) require you to charge $8.93 more to keep the same profit.
This calculator provides estimates only. Fees, taxes, and marketplace rules may change. Always verify current platform fees and consult a qualified professional for business, tax, or accounting advice.
When to use this calculator
Common scenarios where this tool helps
You know how much profit you want per item and need to work backwards to a price.
You want to test different profit targets before committing to a price point.
You're launching a new product and want to price for margin, not just coverage.
The reverse pricing formula
When fees are a percentage of your sale price, you cannot just add them on top of your costs. You need to solve backwards.
For example: if your costs are $20, you want $10 profit, and Etsy takes 10% in fees — you might think $30 is enough. But Etsy takes 10% of $30 ($3), leaving you only $7 profit, not $10.
The correct price is: (costs + profit) divided by (1 minus fee rate) = ($30) divided by (0.90) = $33.33. This calculator does that math for you, including fixed fees and shipping.
Worked example: pricing for a $15 profit
Suppose you want to clear $15 profit on a product that costs you $22 all-in (materials, labor, packaging), and you sell on Etsy where the percentage fees total about 9.5% plus $0.45 in fixed fees. Forward math tempts you to list at $37 — costs plus profit. But Etsy takes 9.5% of $37 ($3.52), so you actually keep only about $11.48, not $15.
Reverse pricing fixes this. The required price is ($22 + $0.45 + $15) ÷ (1 − 0.095) = $37.45 ÷ 0.905 = $41.38. At $41.38, after Etsy removes its cut, you are left with exactly your $15 target. The gap between the naive $37 and the correct $41.38 is the profit that quietly disappears when sellers price forward instead of backward.
This is the single most valuable habit in marketplace pricing: decide what you want to earn first, then solve for the price. The same reverse logic underpins every channel — see how it fits the bigger picture in the complete handmade pricing guide, or check the exact fee inputs in the Etsy fee calculator.
Frequently asked questions
Enter your target profit amount, your material and labor costs, and your shipping details. The calculator works backwards using Etsy fee rates to find the listing price that leaves you exactly that profit after fees.
Because fees come out of your revenue before you see it. If Etsy takes about 10% in fees, you need to charge roughly 11% more than your costs plus profit just to cover the fees. The reverse formula accounts for this automatically.
Yes. The calculator shows you prices for no ads, 12% ads, and 15% ads side by side so you can decide whether to build ad costs into your listing price.
Required price = (total costs + fixed fees + target profit) divided by (1 minus the sum of all percentage fees). This ensures that after all fees are deducted from your revenue, you are left with exactly your target profit.